Most importantLY, I'm a husband to Abbi, and dad to our kids, Hunter and Hope.  

I started questioning the dieting world at seven years old, watching his mom struggle with yo-yo dieting.  He then also watched his dad suffer with digestion challenges.  These experiences made an imprint on me and led me to focus on nutrition and fitness in college.  

As a division 1 collegiate soccer player I could eat whatever I wanted and used exercise to stay lean.  But the moment my soccer days ended; I gained sixty pound in six months.  This triggered me to enter the dieting world in 1996 and live on a ketogenic diet.  I took his body fat to 3%, became one of the top fitness models in Los Angeles, California, but I felt horrible.  

I was obsessed with food and my body, and my wife Abbi shared food was controlling my every thought, and something needed to change.    

I went back my nutrition foundation and realized winning with your food and body isn’t about dieting or restriction but centered on balancing your blood sugar.  I took this simple concept of eating PFC3 (eating a balance of protein, fats, and carbs every 3 hours) and in 1999 launched my first nutrition practice Venice Nutrition in Venice Beach, California.  I've now helped lead global PFC3 movements in over 60 countries, 6 continents and in 30+ languages. 

The next evolution of the PFC3 global movement is the creation of the Formula for Food Freedom, which is a full immersion into a robust Body-Mind-Lifestyle approach, with a focus on 1% daily health progress.  

Our flagship program, 100 Days of 1%, combined with our #1 Most Watched Nutrition Show, Food Freedom, on Brinx TV, is focused on educating and meeting people where they are in their health journey, and delivering the power of 1% daily progress.