Most important, I'm a husband to my wife Abbi and dad to Hunter and Hope.
Professionally, I'm a world-renowned nutrition & fitness expert, NY Times best-selling author, media personality, international teacher and speaker, and entrepreneur who has helped everyone from celebrities to athletes to business executives to busy moms on how to permanently live their best health.
My life’s mission is to change how the world looks at food and empower people to ditch dieting and learn how to balance their blood sugar by eating PFC3, as well as partnering with passion filled health professionals aligned with the same purpose.
I started questioning the dieting world at seven years old, watching his mom struggle with yo-yo dieting. He then also watched his dad suffer with digestion challenges. These experiences made an imprint on me and led me to focus on nutrition and fitness in college.
As a division 1 collegiate soccer player I could eat whatever I wanted and used exercise to stay lean. But the moment my soccer days ended; I gained sixty pound in six months. This triggered me to enter the dieting world in 1996 and live on a ketogenic diet. I took his body fat to 3%, became one of the top fitness models in Los Angeles, California, but I felt horrible.
I was obsessed with food and my body, and my wife Abbi shared food was controlling my every thought, and something needed to change.
I went back my nutrition foundation and realized winning with your food and body isn’t about dieting or restriction but centered on balancing your blood sugar. I took this simple concept of eating PFC3 (eating a balance of protein, fats, and carbs every 3 hours) and in 1999 launched my first nutrition practice Venice Nutrition in Venice Beach, California. I've now helped lead global PFC3 movements in over 60 countries, 6 continents and in 30+ languages.
The next evolution of the PFC3 global movement is the incredible partnership with world renowned behavioral specialist and award-winning educator, Carrie Lupoli. Carrie and I have combined 50+ years of experience to create the first ever Formula for Food Freedom, with a full immersion into a robust Body-Mind-Lifestyle approach with a focus on 1% daily progress.
This new flagship programs, the 28 Day Jumpstart, and 100 Days of 1%, combined with our new #1 Most Watched Nutrition Daily TV show on Brinx TV : FOOD FREEDOM – Your Epicenter for ALL Things Nutrition, is focused on educating and meeting people where they are in their health journey and focusing on 1% daily progress.